DIGITAL MARKETING, E-COMMERCE
AND STRATEGY DIRECTOR
Direct and manage all aspects of the Loeffler Randall E-commerce business, online customer experience and overall digital strategy for the brand. Achieve sales objectives through effective management of product, content, marketing, technology, media planning, email marketing, reporting and analytics, customer service and fulfillment as well as ongoing design and development of systems and procedures to best position the brand for exponential growth.
Site maintenance/customer experience
-Direct and manage all aspects of the e-commerce business, online customer experience and overall digital strategy.
-Maintain the security and integrity of the website and related accounts – ensure optimal website performance, troubleshoot issues and oversee improvements and enhancements.
-Oversee planing and oversight of new product launches including product photography, retouching, merchandising, inventory, descriptions, delivery dates, press, seo and sem.
-Responsible for departmental best-in-class customer service, appropriate policies, efficient order processing, fulfullment, shipping and returns now and moving forward in the future.
-Oversee existing digital marketing programs, including: email, seo, affiliate, gifting, paid search, product feed and remarketing programs within given budget.
-Manage email marketing strategy, oversee content, cadence, promotions and email acquisition to ensure email marketing strategy is best in class.
-Direct the marketing and promotional calendar to achieve sales and sell-through goals with manager of digital marketing.
-Manage placement seasonal product buys for e-commerce store, work with merchant to ensure optimal assortment to meet customer demand.
-Manage development and oversight of customer acquisition, retention and segmentation strategy – building brand loyalty, engagement and awareness – definition of kpis to gauge impact with digital crm manager.
-Oversee development and execution seasonal content and integrated social media strategy to highlight key brand initiatives, products and categories.
-Manage ongoing design and development with 3rd party service providers –liaison between all parties, effectively communicate business, creative and technical requirements.
-Leverage analytics tools to optimize performance, inform opportunites.
-Oversee communication of the brand vision across all web/mobile platforms, with a consistent voice and aesthetic.
-Partner with ceo and creative director to concept and produce imagery for homepage, newsletters, blog, social and advertising.
-Oversee briefing of 3rd party designers/art directors/photographers and manage delivery.
-Conceive, develop and execute comprehensive programs to enhance and grow the e-commerce business. And mobile stores.
-Evaluate potential new partners and negotiate service agreements.
-Create and own department budget and maintain departmental p&l.
-Overall respoinsibilitiy for daily, weekly, and monthly sales, inventory, sell-through, traffic and marketing reports. Analyze trends and compare to historical data.
-Oversight of training and mentoring e-commerce employees, mba students and interns.
-Prioritize and manage projects based on timeline, resources and budget.
-Define 3-year plan for growth and new development.
-Bachelor’s Degree required
-Experience with Magento
-Analytical and strong proficiency in Google Analytics
-Familiarity with E-commerce vendors such as Listrak, Pitney Bowes and Olark
-Experience managing E-commerce fulfillment centers and logistics
-Proficiency using Word, Excel, Photoshop
-Understanding and aptitude for working with e-commerce technology, platforms, content management systems, analytic tools, basic html
-Experience analyzing business performance, demonstrated success recommending and applying changes to improve site and sales performance
-Excellent communication and problem solving skills
-Entrepreneurial, creative, resourceful, thorough, detail-oriented, analytical, organized
-5 - 8 years experience developing and maintaining fashion e-commerce websites including leadership of the overall customer experience.
Please contact Brian Murphy at firstname.lastname@example.org to apply for this position.
Loeffler Randall is always accepting resumes for Spring, Summer & Fall internships. Interns have the opportunity to contribute to every facet of our growing company, and will be dedicated to one of the following departments: e-commerce & marketing, wholesale sales, or production. Qualified applicants will be a student at a 4 year University, or will have just graduated, and should have a strong interest in our company. Expectations are that interns be extremely professional, efficient, reliable and proactive problem solvers, willing to pitch in anywhere that is needed.
Internships are available for school credit or if school credit is not available, for an hourly rate of $8/hr (minimum wage). Interns must be available for a minimum of two days a week, 9 am - 5:30 pm, with a half hour lunch break. Interested candidates, please send a resume and brief cover letter via email to email@example.com